Digital Badging: Fundraising and Alumni Development

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17 Jun

Digital Badging: Fundraising and Alumni Development

Digital Badging: Fundraising and Alumni Development

Monday, June 17, 2019 (8:00 AM) to Sunday, July 28, 2019 (8:00 AM)

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Many college union professionals are now being asked to include fundraising and alumni development as a part of their financial plans. This course will offer some examples of successful techniques for fostering relationships from graduation to donor.

Textbook: Check your institution or local library for the textbook, rent it on Amazon, or purchase it on your own.
Sargeant, A. & Shang, J. (2017). Fundraising Principles and Practices. 2nd Edition. Hoboken, NJ: John Wiley & Sons, Inc.

Content
Module 1: Foundational Principles and Ethics
Module 2: Philosophy of Fundraising and Alumni Development
Module 3: Establishing a Culture of Giving
Module 4: Communication and Stewardship Development
Module 5: Marketing
Module 6: Campaign Management

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