Digital Badging: Social Media and Modern Marketing

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17 Jun

Digital Badging: Social Media and Modern Marketing

Digital Badging: Social Media and Modern Marketing

Monday, June 17, 2019 (8:00 AM) to Sunday, July 28, 2019 (8:00 AM)

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This training will be a crash-course in different social media platforms that our students engage in. Learn about each platform and the ideal target audience and marketing strategies associated with each.

Objectives:
Learners will…
• Identify and distinguish between common social media platforms.
• Review, compare, and critique best practices for social media use.
• Review, compare, and critique branding guides and marketing plans.
• Identify and create positive storytelling for higher education.
• Avoid common mistakes in social media use.
• Review and choose the best tools and hardware for their purpose.
• Budget for marketing needs.
• Use analytics to improve marketing.

Content:
Module 1: Intro to Social Media
Module 2: Effective Use of Social Media
Module 3: Avoiding Common Mistakes
Module 4: Hardware
Module 5: Marketing for All Budgets
Module 6: Modern Marketing and Analytics

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